California-based data protection startup Optery has raised $2.7 million in a seed funding round, led by Bayhouse Capital and with participation from Goodwater Capital, Global Founders Capital, Pioneer Fund, Soma Capital, TRAC, and Y Combinator.
The funding brings the total raised by the company to $6 million. Optery was founded in 2020 and offers free reports to users and businesses that show where personal information has been posted online. The company also provides automated opt-out software to help users remove their personal information from sites where it has been posted.
Optery’s self-service platform enables businesses to reduce the digital footprint of their employees. By removing personal information from data broker sites, Optery aims to prevent identity theft, phishing, social engineering, spam, and other online risks.
To locate users’ information, the company pinpoints data broker sites and takes screenshots of the exposed data. After removing the information, Optery re-scans the sites monthly to ensure the data has not been reposted.
Optery’s services can help both individuals and businesses safeguard their personal information and reduce their risk of falling victim to cyberattacks. The company’s innovative approach to data protection has earned it the backing of a range of investors, including major venture capital firms.
With the latest funding round, Optery plans to further develop its services and expand its customer base, helping more people take control of their online privacy and security.
