“The term digital footprint is used a lot, but it’s really a digital tattoo. Parents are creating it at birth. The first time they post a photo of their newborn, their child at the park, their child holding an award-winning science fair project – this content will stay attached to them forever.” Rob Yoegel – Director, Marketing Operations & Performance Marketing (Cloud Platform Marketing Group) at Akamai Technologies
Source: CSO ONLINE
About Rob Yoegel:
Rob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He’s Director, Marketing Operations & Performance Marketing (Cloud Platform Marketing Group) at Akamai Technologies, where he oversees central marketing functions that drive platform adoption, growth, and retention. Leads teams that work cross-functionally to define, execute, and measure highly impactful performance marketing programs through paid, earned, and owned media while inspiring them to exceed goals and have fun along the way.
A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives for a business-to-business and consumer enthusiast publishing company.
